Amazon Prime Video to introduce commercials in Canada

Amazon Prime Video to introduce commercials in Canada

Amazon Prime Video, a big name in the streaming service business, has chosen to add ads to its platform in Canada starting February 5, 2024.

The move, which is a major change in the company’s strategy, is likely to have an effect on both the viewing experience and the competitiveness of the streaming market in the country.

Up until now, Canadian Amazon Prime Video users have enjoyed watching shows without seeing ads, which is part of their subscription.

There will be big changes to the streaming service’s business plan when commercials start showing up on the platform. To make sure that the viewer experience stays at the centre of its business, Amazon Prime Video plans to have “meaningfully fewer ads than linear TV and other streaming providers.”

For an extra $2.99 a month, the company has let subscribers choose not to see ads. This is similar to what other streaming services like Disney+ and Netflix have done.

Ads were added to Amazon Prime Video because the company needed to find new ways to make money quickly, since subscription prices are going up on almost all of the big streaming services.

The company says this is necessary to keep spending in interesting content, which is good for subscribers because it makes sure there is a fair trade-off.

The model that is backed by ads will be brought to the U.S., U.K., and Germany on January 29, 2024, before it starts in Canada.

The changes that Amazon Prime Video is making could affect the Canadian streaming business as a whole.


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